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HELLO! I'M ELENA SOBOLEVA
I help women stop hiding, start showing up, and build personal brands that are magnetic, meaningful, and built to grow.
Because building a brand isn’t about becoming someone else.
It’s about coming back to who you really are, and learning how to express that with confidence, clarity, and soul. Whether you're evolving your identity, stepping into your next level, or ready to finally lead with purpose, I’m here to help you turn that inner knowing into aligned strategy, visibility, and real results. You don’t need to be louder. You just need to be aligned.
PERSONAL BRANDING + BUSINESS COACH
here's my story
I’VE SPENT THE LAST 10+ YEARS BUILDING, LOSING, AND REDEFINING WHAT A PERSONAL BRAND REALLY IS
AND NOW I'M HERE TO HELP YOU BUILD ONE THAT'S FULLY, UNAPOLOGETICALLY YOU
I was my first brand experiment.
I moved to the U.S. as an immigrant with a dream, a hustle mindset, and a deep desire to create something that mattered. I built a community of 157,000 followers from scratch. Then one day… it was gone.
I rebuilt. This time a six-figure business.
Then burned that to the ground, because it was draining my soul.
Then I started again.
This time, not from pressure, but from purpose.
I’ve built communities of thousands of women.
I’ve helped clients grow their presence, message, and impact.
But for a long time, I was hiding in my own story, playing safe behind the scenes, creating for others while disconnecting from myself.
It wasn’t until I decided to stop outsourcing my voice, my power, and my visibility… that everything shifted.
I FINALLY REALIZED...
A MAGNETIC BRAND ISN'S SOMETHING YOU PREFORM, IT'S SOMETHING YOU EMBODY
Now I help women entrepreneurs do the same, through a mix of deep mindset work, aligned brand strategy, and a whole lot of truth.
Because you don’t need another blueprint.
You need to remember who you really are, and let your business rise from that place.
MY MISSION IS EMBODIED IN EVERYTHING I CREATE
my mission
I HELP WOMEN REMEMBER WHO THEY ARE AND RISE INTO BRANDS THAT REFLECT THEIR POWER, NOT THEIR PAST
I’m here for the woman who’s outgrown the version of herself she’s been performing. The one who’s done playing small, done people-pleasing, and done blending in.
You’re not here to build just another business, you’re here to build a legacy rooted in truth, impact, and alignment.
My mission is to help you come home to your voice, your vision, and your energetic blueprint, to build a brand that doesn't just look good, but feels like it was always meant to be yours.
So you can go from burned out and disconnected, to magnetic, clear, and fully expressed, in life and online.
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FUN FACT
2000+
Women impacted through brand, coaching, and community
200+
FUN FACT
Brands & businesses served with aligned strategy
10+
FUN FACT
Years of building, burning, and rebuilding brands with purpose
"Working with Elena was the shift I didn’t know I needed, her guidance has been my anchor through it all."
I struggled to show up with confidence, consistency, and clarity. Elena helped me find my voice and elevate my brand in a way that finally felt professional and personal. Her encouragement kept me going during tough times, and her positivity became the driving force behind my growth. She helped me let go of fear, trust my ideas, and embrace who I really am. I’m more visible, more aligned, and more myself than I’ve ever been.
Thank you, Elena! Your support has been invaluable, and I’m so deeply grateful for how committed you’ve been to my journey.
- Daria | Founder of ART PM
WAYS TO PARTNER WITH ME
I love co-creating, speaking, and sharing conversations that spark something real. Here are a few ways we can bring our communities together:
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Looking for an honest, energetic, and deeply empowering guest to light up your next episode? I love diving into conversations around reinvention, CEO identity, storytelling, brand building, and the balance of strategy + soul. Let’s make it a conversation your listeners can’t stop thinking about.
Let’s co-create something powerful for your community. I lead live workshops, trainings, and masterclasses on everything from aligned visibility and content strategy to building a brand from the inside out. Perfect for group programs, memberships, or community activations.
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