Daria Pochesna

PMU Artist, Mentor & Educator

ABOUT

Daria came to me with a strong skillset and deep experience in the beauty industry, but a major visibility block. She knew she was meant to lead, teach, and build something bigger, but felt stuck when it came to expressing herself online, speaking on camera, and structuring her brand.

THE CHALLENGE

Before working together, Daria was:

Only showing up on Instagram occasionally for personal content
Unclear about her online offers and how to structure them
Cringing at the thought of showing up on camera
Struggling with consistency, confidence, and direction
Afraid that if she raised her prices or led with her expertise, she’d scare people away

She had the talent and the results, but needed clarity, confidence, and a brand strategy to match her next level.

H.E.R.™ JOURNEY

HEAL & HARMONIZE

EXPRESS YOUR ESSENCE

RISE & RECEIVE

In this first phase, we focused on dismantling fear, reconnecting with her purpose, and giving herself permission to evolve beyond her old business identity.

Released self-doubt around visibility, expertise, and worth
Let go of outdated beliefs about what being “professional” online had to look like
Reconnected with her story, her voice, and her desire to lead other women
Built emotional safety around being seen, especially on camera and in her content

Once she was anchored in her truth, we brought her brand to life

Defined her personal brand positioning as an expert PMU artist and emerging mentor
Built out her signature method and mentorship offer
Developed a content strategy that reflected both her technical brilliance and personal story
Reframed her relationship with social media, from “cringe” to “clarity”
Designed her Instagram bio, highlights, and sales funnel for aligned client attraction

This final phase was all about stepping fully into her authority

Launched her first mentorship offer with a clear plan and elevated brand presence
Landed dream clients through Instagram (without a huge following!)
Created consistent, aligned content, even confidently showing up on video
Raised her prices, clarified her packages, and stepped into a new era of leadership

MAGNETIC BRAND IN ACTION

aligned online offers

lead magnet

up-level content

dream clients

“
I knew I had something to share, but I didn’t know how to say it. Elena helped me create a brand that reflects who I am and the leader I’m becoming.

Daria

THE RESULTS

Launched her mentorship program for PMU professionals

Attracted aligned dream clients directly from Instagram

Began showing up on camera with confidence and clarity

Turned her knowledge into online offers

Developed a CEO mindset rooted in self-worth and clarity

MY REFLECTION

Daria’s transformation was magnetic, not because she became someone else, but because she finally gave herself permission to be fully her. She stopped holding back, got clear on her message, and stepped into her power. That’s what happens when you build from alignment, everything clicks.